¡¾What¡¯s Cooking in China ! ¨C Market Research with Chefs in China.¡¿ |
¡¾What¡¯s Cooking in China ! ¨C Market Research with Chefs in China.¡¿ |
CCMR recently completed an extensive study for one of our leading food and beverage clients. This study was conducted across the core Chinese cuisines and involved the placement and trial by the chefs of a new food produce that is being considered for launch in the China markets. The chefs were required to keep a diary of usage and their experience, which they shared in detail in the post research stage of this project. CCMR looked after design, recruitment, interviewing, management and placement. |