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China market entry · Consumer insight · Evidence-led

Understand China.
Enter with confidence.

We help international organisations turn local consumer, competitor and market evidence into confident decisions for entering and growing in China.

Explore China research →View case studies →
16years of research
2,000project cases
12city offices
1mreachable panel
50kindustry experts
4,300field interviewers
Top 10China research company
SCROLL TO DISCOVER

WHY CHINA RESEARCH

Entering China takes more than assumptions.
It takes local evidence and informed judgement.

From market potential and regulatory context to consumer demand, pricing, channels and competition, CEIDEA helps international teams build a grounded China strategy.

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CORE SERVICES

From the right question
to practical action.

Six connected research capabilities help overseas teams understand China's customers, markets and operating context—from early opportunity assessment to ongoing growth decisions.

01Customer Satisfaction ResearchExperience & loyaltyMeasure experience across critical touchpoints, identify the drivers of satisfaction and loyalty, and turn findings into a practical improvement agenda.→02Consumer ResearchNeeds & behaviourUnderstand needs, motivations, attitudes, usage occasions and decision journeys to reveal unmet demand and growth opportunities.→03Market Entry ResearchOpportunity & route to marketAssess market size, regulation, competition, customer demand, pricing and channels before committing resources to a new market.→04Academic Research SupportRigour & collaborationSupport universities and research teams with study design, sampling, recruitment, quantitative and qualitative data collection.→05Real Estate ResearchPositioning & operationsConnect city, site, competitor and user evidence to development positioning, product, marketing and long-term operations.→06Public Sector ResearchPublic needs & performanceMeasure public needs, service experience and programme performance to support evidence-based policy and service improvement.→

RECENT CASE STUDIES

Research proves its value
through outcomes.

Insight Research into the Demand of High-Net-Worth Jewelry Consumers
Consumer Research

Decheng Jewelry

Insight Research into the Demand of High-Net-Worth Jewelry Consumers

702Consumer Research / Jewellery & Metals
→
Research on Consumer Demand for Cosmetics
Consumer Research

Zhi Tu Mei Yan

Research on Consumer Demand for Cosmetics

909Consumer Research / FMCG & Beauty
→
Investigation into Brand Confusion in the Catering Sector
Other Research

Shanghai Shan Yibai Law Firm

Investigation into Brand Confusion in the Catering Sector

904Other Research / Other Industries
→
Tourist Demand and Fare Analysis for the Xiamen-Gulangyu Route
Consumer Research

Xiamen Ferry Co., Ltd.

Tourist Demand and Fare Analysis for the Xiamen-Gulangyu Route

1,045Consumer Research / Travel & Apparel
→
Beverage Flavor Testing Among White-Collar Consumers
Consumer Research

Hangzhou Gote Biotechnology Co., Ltd.

Beverage Flavor Testing Among White-Collar Consumers

921Consumer Research / FMCG & Beauty
→
Research on AI-Enhanced Creative Copy for Women's Skincare Products
Academic Research Support

The Hong Kong Polytechnic University & Think China

Research on AI-Enhanced Creative Copy for Women's Skincare Products

700Academic Research Support / Education & Culture
→
Soluna™ Premium Apple Consumer Research in China
Consumer Research

WenYu Brand Image Planning Co., Ltd.

Soluna™ Premium Apple Consumer Research in China

1,076Consumer Research / FMCG & Beauty
→
Usability Evaluation Study of COLMO Smart Control Screen
Consumer Research

Midea Refrigeration Equipment Co., Ltd.

Usability Evaluation Study of COLMO Smart Control Screen

817Consumer Research / Home & Building Materials
→
All case studies →

PANEL & EXPERT RESOURCES

Bring the real world
into every study.

CEIDEA's data-collection network covers China and connects international partners. Online and offline resources provide a stable, fast and credible evidence base for diverse research assignments.

01 / PANEL

Profiled consumer panel

1mreachable participants

Multi-channel digital resources and partnerships with major commerce and social platforms help us reach audiences by behaviour, interest and profile.

Social reachMulti-channelProfiled
02 / FIELDWORK

Nationwide fieldwork network

4,300field interviewers

Interviewers and execution teams across China work with overseas partners to deliver controlled data collection across regions and contexts.

China coverageOnline + offlineGlobal partners
03 / EXPERTS

Cross-sector expert network

50kindustry experts

Experts across industries and professions can be matched, recruited and interviewed quickly so specialist judgement enters critical decisions.

Fast recruitmentDepth interviewsExpert evidence

From field observation to online behaviour, from consumers to industry experts,
CEIDEA connects diverse evidence to a more complete view of the market.

CHINA RESEARCH NETWORK

Local coverage,
global collaboration.

CEIDEA combines teams across China's major cities with international research partners, giving overseas clients local context, nationwide fieldwork and one accountable research system.

Explore our network →
CHINA
ASIA PACIFIC
GLOBAL
Our research network
extends beyond points on a map

CEIDEA INSIGHTS

Perspective, one step ahead.

LATEST PERSPECTIVE

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Two centuries on, despite huge and profound changes in human society, the name of Karl Marx is still respected all over the world and his theory still shines with the brilliant light of truth, Chinese President Xi Jinping said Fri

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START A CONVERSATION

Planning to enter
or grow in China?

Tell us your market question.
We will design a clear, evidence-led research path.