In this information age, we have access to
far more competitive data, far more quickly, than we have ever had. However,
the amount of information available to us does not necessarily correlate with
its value. The most useful competitive intelligence cannot be easily found on
the internet; tapping directly into the market through primary research can
yield much more actionable results.
l Information is out there if you know where
to look
CCMR¡¯s customized Competitive Intelligence
solutions are specially designed to meet your company¡¯s unique information needs.
We offer services including:
Company investigation via governmental and
publicly-held records
l Competitor website analysis
l Press analysis - using news aggregators,
journal / periodical subscriptions and databases
l Obtaining data from sales forces, account
reps and other stakeholders
l Research on competitor prices
l Interviews with the competition, including
mystery shopping
l Interviews with current and lapsed
customers
l Interviews with industry experts, including
the supply chain (distributors, integrators), associations, peer groups and
independent thought leaders
l Comprehensive competitor intelligence
studies
CCMR¡¯s competitor intelligence studies are
designed to be as detailed and as wide-ranging as your organization requires.
Our research will provide a comprehensive outline of your competitive
environment, as well as detailed profiles of key competitors, covering a wide
variety of subjects including:
l Company features and perceived / actual
performance
l Views on the supplier from buyers and the
channel
l Financial results and reports
l Strategic plans
l Data on mergers and acquisitions
l Product trends
l Marketing activity
l A sound strategy leads to an actionable solution
Our competitive intelligence solutions can
give your organization the competitive edge, arming you with the strategic
intelligence which puts you ahead of the market curve, and enabling you to
realize your organization¡¯s potential and move towards your unique vision.
CCMR has vast amounts of experience in
international markets across diverse sectors, from construction and industrial
manufacturing, through to the insurance and financial industry.
l Competitive intelligence review
If your organization operates in a
competitive market, CCMR can assist you with a Competitive Intelligence Review.