Market Opportunity Research
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If you want to enter a new market or increase your share in a current market, understanding the scale of the opportunity is crucial. Allocation of resources; targets for sales staff; innovation: these activities and decisions must be understood in context of the size and nature of the opportunity. This, in itself, is challenging.

Going beyond knowledge

CCMR*s market opportunity research provides practical and actionable answers to the most frequent questions faced by businesses looking to expand their market share, including:

      What is the size of the market and is it big enough to interest my business?

      What proportion of the market is ever likely to be interested in our offering?

      What are the precise requirements in terms of the whole customer value proposition 每 core product, service offering and intangibles?

      What are the promotional messages and channels we should adopt?

      How can I price my products and services in the new target market?

      What is the optimum channel strategy and which specific intermediaries should we do business with? 

 services

To answer these questions, we tailor a B2B opportunities research study for your business with key components, such as:

     Market sizing research 每 To know the overall market size and, above all, the addressable market size, i.e. the size of the segment willing and able to pay for the value you provide.

    Value chain analysis The starting point to understanding any market is drawing out the market map to find out: how products and services get to market and how this is changing; how many distributors there are and what value they add; how approaches of multinationals and local businesses differ.  Once we have mapped out the market on your behalf, we go on to recommend the path of least resistance in the supply-chain.

   Needs assessment research 每 Market requirements vary significantly between countries.  Understanding how your product or service may need to be tailored to a new market is crucial to ensure successful market entry.

    pricing strategy 每 Competitive pricing studies, as well as statistical price optimisation studies, are a crucial part of our offering for businesses serious about succeeding in a new market.

The output of our market opportunity research is a comprehensive market entry strategy, plus tactical action plan.  This output covers the entire marketing mix of product, price, place and promotion and forms the basis of an implementation workshop in which a clear way forward is established.

 

 

 

 


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