CCMR  was commissioned to conduct product positioning research for a new OTC product scheduled for release in the China market. A potentially sensitive subject matter, we were appointed because of Focus Group China’s proven ability to recruit quality respondents and appoint skilled moderators who could get the best out of respondents in a challenging environment.

Eight groups were held in Shanghai and Guangzhou with all respondents being current sufferers of the particular affliction with quotas for age and usage of current treatments. As a result of the research our client was able to identify a clear winning concept and proceed with launch plans.