Our client was considering the launch of a range of premium lamb into the China foodservice market. As the qualitative and quantitative fieldwork agency,CCMR  recruited head chefs from 4/5 star hotels and high-end restaurants for a three stage study consisting of pre FGDs, In Restaurant Placement Trial, and then post FGDs.

CCMR was responsible for fine tuning the sample frame, recruiting the Chef sample, hosting and moderating the groups, distributing product samples, administering questionnaires and delivering the data to our client. Throughout the three stages CCMR achieved 100% compliance with no panel attrition. As a result of conclusions and recommendations drawn from the data provided, the client proceeded to launch and occupies a premium position for lamb in the Foodservice category.