Following an extensive business engagement programme across Greater China,CCMR was briefed to audit our client’s relationship with head office accounts and key decision makers within the channel to determine if the programme was successful and whether a platform for future co-operation was being built.

CCMR designed and piloted the questionnaire, recruited forty senior decision makers within the channel from Tier 1 and 2 cities and delivered a full report defining Engaged, Developing and Fringe channel partners. As a consequence our client decided to proceed with the programme, identified refinements and set measurable objectives for future activities.