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New Product Test Laboratory and Focus Groups for Mobile Gamers

【New Product Test Laboratory and Focus Grou…】
This sample called for gaming app professionals to participate in a test laboratory and subsequent focus group discussions to evaluate a new gaming app against existing competitor products. .. [more]

French Financial Services Company Consumers Insights

【French Financial Services Company Consumer…】
Part of one of France's largest conglomerates, this client asked CCMR to help identify 1) the consumer group it should target to grow its credit card and other financial service offerings in.. [more]

【Financial Data Research】
Our client, a multi-billion dollar hedge fund, wanted to assess the future profitability of a Chinese company traded on the NASDAQ. CCMR’s mandate was to conduct in-depth one-on-one intervi.. [more]

【New Snack Food Sensory Test】
Our client needed to identify the preferred taste profile for a new concession popcorn in terms of overall flavor, butter flavor, crunchiness, and appearance, including kernel size. We were .. [more]

B2B Chef Panel Recruitment with Focus Groups and In-restaurant Placement Trial

【B2B Chef Panel Recruitment with Focus Grou…】
Our client was considering the launch of a range of premium lamb into the China foodservice market. As the qualitative and quantitative fieldwork agency, CCMR recruited head chefs from 4/5 s.. [more]

Global Consumer Product Company Mystery Shopping

【Global Consumer Product Company Mystery Sh…】
Our client is a household name worldwide selling nearly seventeen billion USD of products to consumers, with the China market being a major driver for growth. This client enlisted CCMR to he.. [more]

Leading Australian Cosmetic and Beauty Product Feasibility Care Company

【Leading Australian Cosmetic and Beauty Pro…】
This beauty company is a household name in Australia, and engaged CCMR over 3-months to investigate how its products would be received in China, to develop a market penetration sales strateg.. [more]

Consumer Health & Beauty Focus Group Concept Testing

【Consumer Health & Beauty Focus Group Conce…】
Focus Group China was commissioned to conduct product positioning research for a new OTC product scheduled for release in the China market. A potentially sensitive subject matter, we were ap.. [more]

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