The sales of vehicles in China¡¯s auto market have increased dramatically during Chinese lunar new year of 2016 after that the rise of vehicle sales have slowed down for several years.
Some media in China have interviewed vehicles franchisers who owned Show Rooms in the third- and fourth-tier cities. They all said there had been more consumers than usual. Some modes have even sold out, and the inventory in several Show Rooms was in shortage.
The key reasons of increasing sales lie in the strong demand and sufficient finance of consumers during lunar new year according to managers of franchisers. As for consumers, on one hand, traditionally, people in China tend to drive home for lunar new year. On the other hand, the annual bonus also makes vehicle purchase more accessible. In addition, auto makers have worked out lots of promotion activities to appeal to consumers, which is conducive to the increase in sales to some extents.
Meanwhile, vehicles leasing has also hit the record in China¡¯s auto market, leading to double leasing price of each vehicle.
