Market Strategies International released its inaugural Social Media Brand Index, which provides a rigorous view of how top brands across different industries succeeded in social media in 2011. The Index, which also shares five insights every marketer should consider when analyzing social media investments, is based on the most comprehensive methodology used to date.
Top 20 Most Social Brands |
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| 1. | Starbucks | 11. | Audi |
| 2. | Amazon | 12. | Apple |
| 3. | Walt Disney | 13. | Sony |
| 4. | Canon | 14. | Panasonic |
| 5. | 15. | Blackberry | |
| 6. | Nike | 16. | Adidas |
| 7. | Coca-Cola | 17. | Gucci |
| 8. | McDonald's | 18. | Microsoft |
| 9. | Samsung | 19. | Honda |
| 10. | Ford | 20. | IBM |
¡°Companies are swimming in web analytics, but they often have no idea where they are in relation to other swimmers,¡± said Theo Downes-Le Guin, a consultant to Market Strategies and its former chief research officer. ¡°Our Index rank orders nearly 150 leading brands across industries as well as the most social brands by industry.¡±
Market Strategies specifically built this Index to address the effect of sponsored¨Cnot just ¡°naturally occurring¡±¨Csocial media content and interactions. The underlying premise is that four elements drive a successful brand presence in social media:
Downes-Le Guin added, ¡°We're still very early in the game in terms of understanding and analyzing social media marketing efforts, and we're years away from an agreed-upon ROI model. But, we believe social media will remain an important part of the marketing mix and our ability to validly demonstrate that importance will grow over time.¡±
Five key takeaways emerged from the study that may be instructive for marketers who struggle with how to support their brands using social media:
Download Market Strategies' 2011 Social Media Brand Index to see full rankings and learn more about the key takeaways. Read more at FreshMR.
