Market Strategies, Inc. (MSI), a leading full-service custom and syndicated market research firm, announced that it has merged with Doxus, a custom research firm specializing in the technology sector. Terms of the transaction were not disclosed. Additionally, MSI formally announced its name change to Market Strategies International to reflect its expanded reach.
Doxus will become the Technology Industry Group within MSI, complementing existing industry groups focused on Energy, Financial Services, Global Life Sciences, Healthcare and Government, Foundations and Academic Institutions. The principal partners of Doxus, Robert Stone and Theo Downes-Le Guin, will remain in their current roles within the Technology Industry Group and will join the Executive Committee of MSI.
Dr. Andrew Morrison, MSI Chairman and CEO, believes the Doxus partnership will significantly augment MSI's current senior staff and client services. "The Doxus team represents highly skilled and experienced market researchers who know the technology industry intimately. We are excited to add another strong sector to our existing industry groups."
Headquartered in Livonia, MI, with regional offices in Portland, OR, New Providence, NJ and Alexandria, VA, Market Strategies was founded in 1989. Prior to the merger, Market Strategies was ranked the 24th largest market research firm worldwide according to the 2006 Honomichl Top Global 25. Market Strategies offers market research solutions and strategic consulting to help clients successfully address their business challenges, with emphasis on customer satisfaction measurement, market opportunity assessment, communications assessment, issue and policy strategy, e-commerce assessment and brand development and management.
