Market Strategies International announced today that Keith Bossey joined the company as a senior vice president of research and consulting in the Financial Services division. He reports to Mark Willard, the division¡¯s managing director.
Bossey is responsible for managing and growing key client relationships, and he will play a large role in broadening Market Strategies¡¯ brand presence in the financial services sector.
He joins Market Strategies from GFK Custom Research, where he most recently served as senior vice president of business development and specialized in the global financial services sector. Bossey held prior positions with Humantech and Rivel Research Group. His experience spans more than 20 years in marketing research, management consulting and financial services. Bossey earned a bachelor¡¯s degree in management/marketing from Binghamton University in New York.
