Asset managers and distributors attending the annual Investment Company Institute (ICI) conference this week in Washington are getting a firsthand look at a new set of subscription-based services developed by Cogent Reports, a division of Market Strategies International. These groundbreaking tools allow firms to continuously monitor marketplace trends, as well as measure critical brand metrics and track engagement with both investors and advisors through a web-based reporting platform.
Cogent Beat™, named for its unique ability to capture the ongoing pulse of the advisor and investor marketplace, is the first syndicated tracking service of its kind developed for the investment industry. Cogent Reports kicks off Cogent Beat¡¯s debut by demonstrating the product for conference attendees and providing complimentary brand ¡°scorecards¡± showing key performance metrics including NPSsm, as well as 2 proprietary indicators for Asset Investment Momentum (AIM™) and Wholesaler Impact on Future Investment (WiFi) for nearly 40 of the leading asset managers. To accompany the launch, Market Strategies is also releasing a video highlighting the features and benefits of Cogent Beat.
¡°Cogent Beat is the result of many discussions we¡¯ve had with clients over the years,¡± says John Meunier, managing director, syndicated research at Market Strategies. ¡°Satisfying their wish lists and bringing this innovative solution to the market has been very gratifying. It is a logical extension of and the perfect complement to our well-established annual Advisor and Investor Brandscape®reports.¡±
According to clients who have already subscribed to Cogent Beat, monthly data feeds, a user-friendly interface, powerful analytic tools and ongoing support are key to the product¡¯s value.
¡°Cogent Beat Advisor has provided us with a valuable tool to gain a more frequent and targeted read on our brand, along with a larger pool of advisors than our proprietary annual study,¡± says Megan Anderson, marketing research manager for T. Rowe Price. ¡°We are thrilled with both the continuous insights Cogent Beat is serving up and the collaborative support we¡¯ve received from the whole team."
Meunier adds that he is excited to have already delivered Cogent Beat Advisor and Investor to a number of satisfied clients, and he is actively scheduling additional client presentations. He invites interested parties to reach out to him at john.meunier@marketstrategies.com for more information, or to visit www.findyourownbeat.com
