Market Strategies International is delighted to announce it has acquired Cogent Research, a market research and strategic consulting firm based in Cambridge, MA and founded in 1996. The acquisition closed on May 2, 2013.
¡°Cogent has deep expertise in wealth management and a robust offering of syndicated products that provide actionable intelligence for executives in the asset management and investing sector,¡± said Dr. Rob Stone, chief executive officer of Market Strategies. ¡°They are perfectly aligned with Market Strategies¡¯ promise to drive confident business decisions through industry expertise.¡±
The principals of Cogent, John Meunier and Christy White, will co-lead Market Strategies¡¯ new Syndicated Division as managing directors. This will allow Market Strategies to promote current syndicated reports and develop entirely new syndicated product lines. Moving forward, Market Strategies¡¯ syndicated products will be known as Cogent Reports.
Tony Ferreira of Cogent will join Market Strategies¡¯ Financial Services Division, where he will be a senior vice president and sector lead for Wealth Management. Cogent¡¯s 25 employees will remain at 125 CambridgePark Drive in Cambridge, MA.
¡°We were looking for a partner that would allow us to enhance our products and services through superior operational infrastructure and process, differentiated intellectual property and industry-leading marketing sciences,¡± said White. ¡°Market Strategies is well-respected as one of the world¡¯s largest market research firms, and it has invested heavily in technology, which provides enhanced access to data, analytics and operational support.¡±
Meunier added, ¡°Market Strategies and Cogent share the same core principles: evidence-based consulting powered by deep industry expertise, thought leadership and research rigor, which ensures a similar work ethic and drive to deliver a high-quality product and excellent service. It¡¯s a strategic move that brings significant value to all of our clients.¡±
