The March 1, 2010 issue of American Banker and its sister publication, U.S. Banker, prominently featured Market Strategies' recent self-funded study, "Consumer Reactions in the U.S. and U.K. to the Global Financial Crisis." The article, titled "Back to the Greenback? Consumers Turn on Cards," includes comments from Mark Willard, leader of Market Strategies' financial services group, and examines how the economic crisis and bank bailouts have changed consumer attitudes and behaviors toward the financial industry.
American Banker is a daily publication founded in 1836 and is generally considered the most important publication in the U.S. banking industry.
