Market Strategies International announced today that it hired Gregory Mishkin as a vice president of research and consulting to work across all company divisions and serve as its primary subject matter expert for the wireless communications industry.
His responsibilities include managing and growing key client relationships within the Telecommunications division while maintaining a special focus on the integration of large-scale behavioral data with Market Strategies' traditional market research solutions. He reports to Paul Donagher, senior vice president of Telecommunications.
Prior to joining Market Strategies, Mishkin worked at comScore, Inc., where he, most recently, served as vice president of telecom and wireless. While there, he was responsible for building big data market research solutions for telecommunications companies worldwide. Before comScore, Mishkin was a key member of AT&T Mobility's market research team, focused on proprietary big data research solutions. Currently, he has five patents pending related to data-focused market research methodologies.
Mishkin earned a master's degree in business administration from Kennesaw State University in Kennesaw, GA; a master's degree in clinical psychology from University of Hartford in Hartford, CT and a bachelor's degree in psychology from Union College in Schenectady, NY.
