Market Strategies International is the 20th largest market research firm in the US, according to ¡°The 2013 Honomichl Top 50 Report,¡± published annually inMarketing News. The US research market grew 1.7% last year to $9.5B. After adjusting for inflation; however, the industry was down slightly from 2011, at -0.4%. According to Jack Honomichl, two of the largest contributing factors were a decline in the amount of government spend on private sector research firms and a shift from offline to online methods.
In addition, Honomichl noted that MR firms who specialize in long-term syndicated research grew by 4.1%, whereas firms that specialize in custom, ad hoc projects saw revenues decrease by 0.7%.
