Market Strategies International is the 18th largest market research firm in the US, according to “The 2012 Honomichl Top 50 Report,” published annually in Marketing News.
“Real growth” of the US market research industry’s 2011 revenues was 1.9% (5.1% growth less a 3.2% adjustment for inflation). Interestingly, while research spend was up 5.1%, the gross domestic product was up just 1.7%, signaling that the market research industry was healthier than the economy in general. Progress is also reflected in the number of full-time employees on research firm payrolls, which saw a 7.9% increase over 2010.
