Market Strategies International is the 18th largest market research firm in the US, according to ¡°The 2012 Honomichl Top 50 Report,¡± published annually in Marketing News.
¡°Real growth¡± of the US market research industry¡¯s 2011 revenues was 1.9% (5.1% growth less a 3.2% adjustment for inflation). Interestingly, while research spend was up 5.1%, the gross domestic product was up just 1.7%, signaling that the market research industry was healthier than the economy in general. Progress is also reflected in the number of full-time employees on research firm payrolls, which saw a 7.9% increase over 2010.
